We are now living in the mobile-first era. This was a topic at the American Marketing Association annual conference last week in Las Vegas. There were so many great speakers including Jebbit founder, Jonathan Lacoste. Lacoste spoke about The Science Behind Mobile Attention. I believe mobile marketing must be part of a brand's communication strategy. Lacoste presented three Major Keys (a la DJ Khalid) about mobile marketing that explain why this is true.
- Major Key #1: We have entered the mobile-first era. Lacoste says data is the" new oil in the digital economy."
This is why I believe good data is important. It's also why good research is paramount. Have you considered how old your contact information is for consumers in your database? When was the last time you asked them to update their information? Have you surveyed your contacts to find out what they're looking for or need?
- Major key #2: Capturing your unique data at scale. For example, you may ask yourself, "how can I use content as a way to learn more about the consumer?" Social media can be your gateway to learning more about them, but consider what your social media strategy entails.
- Major Key #3: Social is your source for data collection. If you can leverage video and messaging to your advantage, you can learn more about consumers and make money in the process.
The Nerd Approach® can help you look at how to put mobile to work for you. Let's talk about how your brand or agency can use these three "major keys" to reach its goals. Contact me right now to get started.